SEO is the process of influencing the visibility of a website on the results of an Internet search engine such as Google, Bing, Yahoo, etc., often referred to as “natural”, “organic” or “earned” results.
Creating a valuable website with lots of great content and visuals will not get you far without a consistent SEO plan. Here are some reasons why SEO is important to your site.
Page optimization takes into account the look, feel and usage of your website and will affect your search results. Choose a good website theme to give your audience a lasting experience.
Upload time is paramount in optimizing your site. Google’s algorithm monitors the speed of your page to help determine the ranking of search results. A slow page can put a mark on your site rankings, so it will take longer for search engines to crawl your page.
Navigation and usability
Site navigation is a significant part of your overall SEO plan. If your customers and readers can’t find what they want on your site, they are unlikely to stay even if you have a fantastic design and fast web page loading.
Some bloggers and businesses also use a Start Here page in their menu to give visitors a quick overview of what they need to see for the first time. This may include your most popular posts, site guidelines on a popular product or feature, and frequently asked questions.
Qualitative and frequent content
Regularly updating your blog can give a boost to the SEO of your site. For starters, new and fresh content keeps readers coming for more and brings more traffic to your site.
The quality of your content also matters. Focus on high quality text and use images, infographics and videos to help give your online presence credibility.
Keywords are still an important factor in your search results. Do in-depth keyword research on tools like Google’s Keyword Planner to see how many monthly searches are executed for that particular keyword. It is usually best to use the keyword in your title and the first paragraph to give SEO an extra boost.
Backlinks – links that refer to your site
The number of relevant, quality links on your site can increase your SEO and help promote your content at the same time. There are several ways to do this, but one popular option is to send visitors to someone else’s website or blog. Google sees quality links and, over time, will rank your site higher.
Remember the mobile version of the site
In 2016, Google began testing its mobile index to see the mobile version of your site and determine its ranking signals. If there is no mobile version, it can negatively affect the ranking of search results.
SEO has many best practices and guidelines to follow, but it is still not an exact science. This is why it is important to measure SEO results with tools like Google Analytics to see what is working on your SEO efforts and what is falling. The point is to use a range of proven techniques to find the formula that works best for you.